Tip 4. Give them exactly what they want to know.
This is where people really mess this up. Most people try to pitch their business or get overly promotional when responding to content requests. It is not the journalist’s job to promote you and your brand.
The journalists already has their story. They know what they’re writing about. They just need an expert quote, they need your expertise to finish the news story.
The journalist that use HARO are often shocked at the responses that they have gotten. People will sometimes respond by not answer the question at all.
They will just promote themselves, their event or services. Don’t fall into this marketing trap. You need to answer the question directly and don’t try to write about unrelated content.
You should copy and paste the question in your response email. Then answer it word for word. Again, this is not a time for you to promote your business. You’ll get press coverage if they use your content.